About us
Mission
At BTBY- Be True Be you, we believe that everyone deserves to feel confident and worthy in their own skin. That’s why we create clothing that celebrates your unique personality, style, and identity. Our clothing is not just about fashion but about self-expression and empowerment. Whether you’re dressing for work, play, or anything in between, our clothing is designed to help you express yourself and be true to who you are. We want you to love yourself, be yourself, and stay true to yourself. Join us in our mission to inspire people to embrace their individuality and authenticity.
Vision
A Message From Founder & CEO Howie Le
I think self-improvement has a negative connotation because it implies that you aren’t perfect the way you are. I think a better name for it would be self-discovery because personally my journey was all about discovering my true self, not about trying to improve upon who I thought I was. I speak from experience when I say that for as long as I can remember, I would live my life because I wanted to please the people around me and get them to love me instead of living true to myself. In the process I began to lose a piece of who I was as I conformed to who and what I thought people wanted me to be. But eventually I realized that only I can live my life and if I didn’t do the things that would make me happy, nobody would. That helped me discover the pieces of me that I had hidden because I was afraid people might not like me for them. I realized that the thought “I’m not good enough” was just that – a thought. It wasn’t the truth of who I was. So Be True Be You was created as a powerful reminder to live life true to who you actually are, no matter who you are, and to empower other people to do the same. You were born to be you, not anybody else, and we’re so excited to be a part of your journey of self-love. Namaste.
BTBY- Be True Be You is not just a clothing brand. It’s a lifestyle. A lifestyle of loving yourself, being yourself, and staying true to yourself. Our quality and stylish clothing brand helps you show the world who you are and what you stand for. We are more than a fashion company. We are a social movement. A movement of people who want to make a difference by being true to themselves and inspiring others.
Our values are:
-Self-love: You are amazing and you know it.
-Self-expression: You are unique and you show it.
-Self-empowerment: You are powerful and you own it.
-Social responsibility: You are generous and you share it.